Monday, June 1, 2015

Remember Google Glass?

              Google's innovative device was designed to put a hands free computer on the America's face. Google is now back on the drawing board because this product failed immensely.  America was not ready for this type of technology.  Technology today is stylish and sleek unlike the clunky google glass.  Users complained about the physical appearance of the device.  Glass does not have the sexiness of most devices today, and to have it constantly displayed on the customer's face was not appealing to many.  America was not ready for such advanced technology in a cuture obsessed with appearance.  The looks of the device was where google first went wrong, but Forbes thought it failed from a marketing stand point.
Glass did not have a clear product launch.  It seemed as thought google has secret showings, and only certain people could buy glass.  The population was not informed enough on when they could get their hands on it.  Apple has hyped events that has news stations covering the long lines stretching from their stores.  These events get people excited about products.  Google Glass seemed like a secret project even on the launch day.  Also according to Forbes the greatness of the product was not communicated to the consumer.  Again Google Glass seemed secretive, and it's features were a secret too.  With any new products launch the company must tell you at least three great features the product can do.  People did not know how to use the product, or what they could do with it.
Google Glass looks less attractive than the average and most common pair of sunglasses, but glass costs more than 1000 dollars more.  The sides of the glasses are designed strangely.  One side is larger than the other to hold the important parts.  This is a counter intuitive design that leads to unbalanced unattractiveness.  Although glass seemed like a step in the right direction, the product failed.  A possible solution to the products failure could be to attach google glass to your favorite pair of glasses or sunglasses with a brand new launch and marketing campaign.  Google needs to be more open about this product for the next launch.

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